When Was the Last Victoria’s Secret Fashion Show?

November 24, 2024

The Victoria’s Secret Fashion Show officially returned this year.

The event took place on Tuesday night in Brooklyn and featured performances by K-Pop star LISA, South African singer Tyla, and pop legend Cher, who closed out the show with her hits “Strong Enough” and “Believe.”

As the lingerie company pulled out all the stops once again, here’s a look back at the last time the fashion show took place.

The event began in 1995, and by 1998, models under contract, known as “Angels,” were gracing the runway with wings. The show gained immense popularity, airing on national television and expanding internationally throughout the 2000s.

However, by 2018, the show experienced its lowest ratings ever, with NBC News reporting a decline from over 10 million viewers in 2010 to just over 3 million that year.

In November 2019, Victoria’s Secret announced the cancellation of the show to “evolve the messaging of the company,” according to Stuart Burgdoerfer, chief financial officer of Victoria’s Secret parent company L Brands. He noted during an earnings call, “We will be communicating to customers, but nothing similar in magnitude to the fashion show.”

Executives canceled the event in 2019 as the fashion industry faced backlash amid the body positivity, transgender rights, and #MeToo movements. The company also dealt with controversies surrounding its leadership, including L Brands’ CEO Les Wexner‘s association with sex offender Jeffrey Epstein and controversial comments from then-Chief Marketing Officer Ed Razek about transgender and plus-size models, which led to his resignation that same year.

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